ISABELLE ZERETZKE

Freelance Lingerie & Nightwear Designer

About


Isabelle is a London-based freelance designer and product developer specialising in women’s lingerie and nightwear. Drawing on over 12 years’ experience in both luxury and commercial markets, she offers a seamless blend of creative vision and technical expertise. From crafting bespoke embroideries and sustainably sourced collections to shaping trend-led ranges for global brands, Isabelle transforms ideas into beautifully executed, market-ready designs.

services

  • Strategy

    Brand Positioning & Design Strategy

    Defining your brand’s unique voice, target audience, and product positioning within the market.

    Creative Direction

    Setting the overarching aesthetic and story for your lingerie or nightwear collection to align with your brand identity.

    Trend Forecasting

    Analysing global fashion movements, consumer insights, and cultural shifts to identify emerging design opportunities.

    Seasonal Stories / Moodboards

    Crafting visual narratives to inspire cohesive seasonal collections and guide design decisions.

    Colour Palette Development

    Creating harmonious, on-brand colour stories backed by seasonal trend research.

    Competitor Analysis

    Studying market leaders and emerging brands to identify gaps, strengths, and opportunities.

  • Design

    Range Building

    Structuring collections to balance hero pieces, commercial styles, and fashion-forward designs.

    Fabric Sourcing & Development

    Sourcing and developing high-quality, innovative fabrics and trims from a library of trusted international suppliers.

    Initial Sketches

    Translating creative concepts into clear, hand or digital sketches.

    Full-Colour CADs & Technical Drawings

    Delivering accurate, detailed illustrations for design approval and sampling.

  • Development

    Technical Packs (Tech Packs)

    Producing precise, manufacturer-ready documents covering construction details, materials, and finishing.

    Measurement Specifications

    Establishing accurate sizing and fit standards for consistent quality across styles.

    Pattern Drafting

    Creating original patterns that capture the design vision while ensuring wearability and comfort.

    Grading

    Adjusting patterns to create size ranges without compromising fit.

    Fitting

    Overseeing fittings to refine comfort, silhouette, and construction.

    Manufacturer Liaising (Global)

    Coordinating with international factories to ensure smooth production development, production, quality standards, and timely delivery.